What is true today

As of 14 November 2026, promotions, reviews and guides may contain clearly labelled affiliate links. The one in use is Synthesia. More may be added as programmes approve. Other buttons go to the company’s own website, and we are not paid for those clicks.

How a paid link is labelled

On a page with an affiliate link we:

  • show a short notice at the top of that page, before the link
  • mark the link itself with the words “Affiliate link”
  • set the link so browsers and search engines can see the commercial relationship (rel="sponsored nofollow noopener")

The notice is on the page that contains the link, not only in this policy. A reader should not have to hunt for it.

Why we say this so plainly

UK advertising rules expect a commercial message to be obviously identifiable. The CAP Code, enforced by the Advertising Standards Authority, requires marketing communications to be recognisable as such. Competition and Markets Authority guidance on reviews and endorsements expects a commercial incentive to be clear, so someone is not misled into thinking a recommendation has no financial relationship behind it.

A commission does not cost you extra, and it does not change what we write. It does not decide which tools we cover or how we describe them. If we cannot see the current price on the company’s public pages, the article says “check current pricing” rather than inventing a number. We do not publish our own score. A rating on a tool page, when there is one, is a dated summary of a third-party source, with a link, and it is not a payment from the company.

What this page is not

This is our disclosure. It is not legal advice.